Joanna Blythman, bestselling author of Shopped and Bad Food Britain This book will confirm all your worst suspicions about the lengths big food companies go to to keep us hooked on junk. Michael Moss has brilliantly exposed the systematic venality of Big Food. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.Īre you ready for the truth about what’s in your shopping basket? Read more He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. In Mexico, the obesity rate has tripled in the past three decades. In China, for the first time, the people who weigh too much now outnumber those who weigh too little. Think horse meat is bad? You should try pink slimeĪn eye-opening and explosive journey into the secretive world of the processed food giants
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